PayPerHead.com, an online sportsbook service provider for local agents, today unveiled a new campaign featuring Vince Curatola, Johnny Sack of The Sopranos fame.

The campaign leads with Vince asking "Five bucks per head, that's what I wanna pay..." and the website, featuring video and voice overs by Vince, walks you through the product, the process and the competition.

"Five bucks a head is really an industry first given our level of service," a spokesman from PayPerHead.com explained. "And we very carefully and in great detail delineate on the website exactly what you get and at what price level at PayPerHead versus the other serious players, such as IDSca."

And what you get is a lot, including not only the traditional online sports betting management services but an optional casino, live poker, in game live betting, mobile betting, tools for managing players and their funds, layoff and scalp accounts, even a "sharp check." "We have the sharpest lines out there and one of the most experienced stages anywhere offshore," the spokesman said, "so if we start seeing sharp action from one of your players, we can give you a heads up. What you want to do with him is up to you."

The choice of Vince Curatola was an interesting one. "We always liked Vince's character on The Sopranos, as John "Johnny Sack" Sacramoni," the PayPerHead spokesman said. "He had a certain style, classy, but not over the top; there's a calmness and authority about him that we really admire. He brings that serious business demeanor to PayPerHead.com, the first sportsbook-service to EVER feature any kind of celebrity in its marketing."

With post-up books like BetUS, Sportsbook.com and SportsInteraction stopping taking US players, Bodog and others struggling with "Ecom" processing problems, the street scene is heating up and players are posting daily in forums looking for a "local out." Players want the huge selection of markets, including live in-game betting, and the convenience of anytime betting online or via their mobile, but more and more say "they want to bet online but prefer to settle in cash on Monday."

Is this the future of online sports betting? Quite possibly. And with firms like PayPerHead.com investing in marketing in an unprecedented way (celebs, who'd have thunk it?!) and in product (they also offer live poker, casino and in-game betting), expect to see this sector grow significantly this season.

For more information, see PayPerHead.com.